Join NACE at 11 AM on May 12th for a free zoom event!
Crisis aside, planning a celebration can already be a stressful situation for clients, and adding a global pandemic to the equation maximizes anxiety. Many times, there is no “ideal” option, which can prove to be devastating for a client to accept. In this deep-dive, Leah marries academia with the event industry to explore the intricacies of psychology and how it factors into navigating events for clients during this difficult time. When we can better understand our clients, we are able to elevate our client experience and make a lasting impression.
During this session, attendees will learn
- Understanding the underlying causes of consumer behavior during crisis
- Postponements- why it can be good for business but tough on clients
- A case for adding levity, when possible- and how to do so with aplomb
- Steps for providing advice and guidance above and beyond what your service offers- and why it pays back in dividends
About the Presenter
Leah Weinberg is the Owner & Creative Director of Color Pop Events -- a New York City-based wedding planning company that lives in the logistics, providing an unmatched focus on event details for clients.
Celebrating seven years of business, Leah continues to leverage the organization skills, calm communication style and ability to multi-task initially honed in as a commercial real estate lawyer in her previous career.
Her colorful work and party planning tips have been published online and in print with Vogue, the New York Times, Bravo, Martha Stewart and The Knot, among others.
More recently, Leah was named a 20 on the Rise winner by Honeybook and the Rising Tide Society. Special Events Magazine also recognized Leah as one of the 25 Young Event Pros to Watch in the event industry.
A 2020 WeddingPro Educator with The Knot + WeddingWire, Leah travels through North America sharing insight with her peers regionally, as well as at national conferences such as ALT Summit, NACE Experience and The Special Event.
Ticket Rates: FREE For All Attendees. Register to receive the zoom link!
May 12, 2020
11:00 am - 1:00 pm