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March 2023: Alan Berg, CSP at Terrain Gardens at Devon Yard

Join NACE at Terrain Gardens at Devon Yard for Alan Berg's (CSP), mastermind, master class, and then exclusive evening presentation!



Morning Mastermind: Get the Full VIP experience!

Be one of only 20 people to Mastermind with Alan in the morning, and through lunch (which is included). Pick his brain, it's like private consulting, in a small group! And it's way less expensive that hiring him for yourself! - And, with this ticket, the afternoon Master Class and evening NACE presentation (with dinner) are included! (it’s a bargain since his consulting is $400/hr!)

  • "I’ve been consulting with Alan for a few years now, however I feel that the mastermind day was a whole different approach to the learning experience." -  Raul Chiriboga, Ultrafonk Entertainment, Union, NJ

Afternoon Master Class: From the inquiry to the sale!

No matter what your business does, or sells, you're missing out on sales and profits!

For some, the sales process is condensed and happens quickly. For others, it takes more time. Where can you improve in your processes and stop losing sales and profits? Is it communicating digitally (email, text, messaging, with Millennials), getting ghosted on messages or closing the sale?

Come to this Master Class and hear:

  • How to reply to inquiries so they don’t ghost you
  • Handling common sales objections
  • Following up – how, when and how often
  • Asking for the sale – yes, it’s up to you to ask!
  • And, with this ticket, the evening NACE presentation (with dinner) is included!

Evening NACE Presentation: Discounting, Packages and Pricing, Oh My!

Stay for the evening NACE meeting, for networking, dinner and the presentation, where Alan will teach you about discounting vs. negotiating, packages vs. a-la-carte and raising your prices!

When: Tuesday, March 14, 2023

  • Mastermind 9:30am-1:00pm - includes lunch
  • Master Class 1:30pm-4:30pm
  • Evening Networking, Presentation and NACE Dinner 5:30pm - 9:00pm

Where: Terrain, 138 W Lancaster Ave, Devon, PA 19333

Why Should You Attend?

  • "I just got back from a Mastermind Workshop, and I was engaged every minute." - Pat Soldi, Alive Events, Manalapan, NJ
  • "Simple strategies that are easy to digest and quick to implement." - Scott Arcangel, The Music Boutique, New York, NY



March 14, 2023  |  9:30 AM - 9 PM


Terrain Gardens at Devon Yard

138 Lancaster Avenue

Devon, PA


Get the Best Value with the VIP Mastermind experience and be one of only up to 20 people to spend the morning with Alan consulting on your businesses. At only $399, including the Master Class, evening presentation, lunch and dinner, it's the best value ticket (Alan gets $400/hr for his consulting - you get the whole day with him for this!) - Current NACE Members save $100, only $299 per person.

Afternoon Master Class, evening presentation and dinner: Come for the afternoon master class and stay for the NACE meeting, presentation and dinner. It's only $299 per person. Current NACE members save $100, only $199 per person.

If you are interested in attending the Mastermind, Master Class, and Evening Presentation, please sign up with this link:

If you are interested in ONLY attending the evening NACE only presentation, then sign up below. 




We are excited to present this month's speaker: Alan Berg, CSP


With more than 25 years in sales, marketing and sales management, Alan Berg has been called “The Leading International Expert on the Business of Weddings & Events”. He’s a Certified Speaking Professional™, the highest earned designation conferred by the National Speakers Association, and one of only 36 Global Speaking Fellows worldwide!

Alan is a featured presenter every year at major industry conferences in North America and internationally. He has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales and Education at The Knot (at the time, the largest wedding website), and now, in addition to public speaking and consulting with venues, caterers, entrepreneurs and local businesses, Alan is also a contributing Education Expert for WeddingPro from The Knot and WeddingWire. He also speaks and consults for websites in Ireland, Dubai, India, Australia, the UK, as well as countless venues, hotels, bridal shops, planners, entertainers and more.

Alan has presented in 14 countries, 5 of them in Spanish (which he taught himself), and is the author of the books “If your website was an employee, would you fire it?”, “Your Attitude for Success”, “Shut Up and Sell More Weddings & Events!”, “Why Don’t They Call Me? – 8 Tips for converting wedding & event inquiries into sales.” , and his latest book “Wit, Wisdom and the Business of Weddings.”

Alan speaks to thousands of entrepreneurs and business professionals every year through live and virtual presentations, small-group Mastermind Days and remote and on-site sales training.

For more information on Alan’s website review and consulting and/or sales training services; to get a copy of his books, or to have Alan speak for your company, group or association visit, contact [email protected]text, or call 732.422.6362, international enquiries 001 732 422 6362.

Thank you to our event partners:



*In the instance you cannot attend the event you purchased tickets for, please inform treasurer Dave Schaffer ([email protected]) before 12:00 noon on the Friday before the event, in order to cancel your registration and receive a credit toward a future NACE event. Any cancellations/refund requests made after 12:00 noon the Friday before the event will not be eligible for a ticket transfer / credit of any kind.*

  • March Meeting 2023
     March 14, 2023
     6:00 pm - 9:00 pm
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