NACE PHILLY PRESENTS
FEBRUARY 9TH @ 6 PM
REGISTER BELOW for this CAN'T MISS virtual event of the month, featuring Cashman & Associates
**All registrants will be sent a questionnaire to submit a marketing question that Cashman & Associates will answer live! In order to qualify, you must register for the event and attend the live stream. **
"Recover, Revive & Thrive:
Marketing Best Practices for Planning your COVID Recovery"
2020 was a challenging year for so many, but the events industry was hit especially hard. As marketing & events professionals, C&A provides its expertise, tips and best practices in continuing to safely navigate and recover from the pandemic.
Step 1: Lay the groundwork
Step 2: Assess the Consumer & Media Landscape
Step 3: Align Assets & Offerings with The Current Climate
Step 4: Develop Messaging & Strategy Tactics to explore
Step 5: Execute your plan
***Registration is located at the bottom of this page. See you all on Tuesday!***
MEET THE GUEST SPEAKERS:
Nicole A. Cashman, Founder & CEO
Nicole A. Cashman is the Founder and CEO of Cashman & Associates, one of the most recognized marketing and communications agencies in the region. Nicole leads a team of strategic communication, brand management, and consumer event professionals who specialize in the tourism and hospitality, retail, wellness, sports and entertainment, non-profit and real estate industries. Almost 20 years ago, Nicole founded Cashman & Associates and set a new standard for lifestyle public relations and special events in the region. Her attention to detail, zest for hospitality, and innate ability to market brands to influential consumers continues to attract the highest profile brands to her agency.
A Philadelphia native, Nicole began her career at Drexel University where she earned a B.S. in Design and Merchandising with a minor in Marketing while completing a Co-Op internship with the flagship Saks Fifth Avenue store in New York City. Nicole has received the CCPA REAL Small Business Award, Drexel University’s Rankin-Epstein Distinguished Alumni Award and Silver Dragon Society Award, Philadelphia Business Journal’s Women of Distinction Award, the Special Achievement Award in Business from the National Italian American Political Action Committee, PRSA’s DeAnn White Award for Individual Achievement, the Police Athletic League Award, the PHL Diversity’s Women-Owned Business Award, Philadelphia Business Journal’s Best Places to Work Award, and the PR News’ Top Places to Work Award.
Allie Seifert, Director of Public Relations
Since beginning a career in Public Relations, Allie has had the opportunity to work for clients in nearly every major industry – most notably real estate, lifestyle, home renovation & design, food & beverage, healthcare and technology. Her energetic, savvy, well-trained mind for Public Relations allows her to quickly learn and understand her clients’ industries inside and out and creatively share their story in a way that resonates with media. This skillset has enabled her to build valuable relationships with local, national and international media outlets including New York Times, Travel & Leisure, Wall Street Journal, Architectural Digest, USA Today, Reuters, The Wall Street Journal, TIME, Forbes and The Huffington Post to name just a few.
Michelle Conron, Vice President
Michelle utilizes her diverse industry expertise amassed over the past eleven years in public relations, marketing and management to lead and execute measurable, comprehensive, and highly effective campaigns for Cashman & Associates clients. Well versed in integrating traditional tactics with creative, social and experiential strategies, Michelle delivers results across a broad spectrum of lifestyle industries including fashion and beauty, entertainment, tourism and hospitality, and health and wellness.
At Cashman & Associates, Michelle has spearheaded campaigns and strategy for clients such as Drybar, Century 21 Department Store, SoulCycle, WeWork, Liberty Property Trust, Kiehl’s, Qatar Airways, Julius Erving Golf Classic and The Logan Hotel alongside contributing to agency-wide influencer and social media marketing, special events, media planning and branding.
Michelle has a proven track record for delivering revenue generating results and strategies for the agency in addition to securing meaningful media coverage, producing impactful events, and strategizing holistic marketing, community and public relations campaigns.
ABOUT CASHMAN & ASSOCIATES:
Cashman & Associates is a full-service, lifestyle marketing and communications agency that manages brand reputations through strategic positioning, messaging and media relations.
Our firm packs a punch. For nearly 20 years, we’ve boldly married traditional strategies with non-traditional approaches to generate buzz, cultivate stories, connect consumers, and support brand positioning for our clients in the Philadelphia region and beyond.
When working with Cashman & Associates, our clients know they are not alone when challenges arise. Our talented and forward-thinking team of veteran branding professionals provide strategic consultation and tactical strategies to navigate rising challenges and crisis situations, offering carefully crafted recommendations, messaging solutions, and around-the-clock support.
We also channel our decades of experience to proactively identify potential situations that could affect our client’s business or brand perception and develop comprehensive crisis plans.
Headquartered in Philadelphia, Cashman & Associates provides communication support for some of the most reputable global and local companies in hospitality, travel & tourism, fashion & retail, sports & entertainment, food & beverage, residential, and non-profit industries.
ABOUT SNACK PR
A new division of Cashman & Associates, Snack PR powered by C&A provides a bite-sized version of our award-winning media solutions. Snack PR is built around short-term, project-based public relations and social media campaigns designed to deliver cost-effective results in an efficient time-frame.
For 20 years, Cashman & Associates has built a reputation as the go-to agency in the region for strategic public relations campaigns, influencer engagement, social media management, experiential marketing, community immersion, and graphic design.
We will develop and share your story in 90 days or less.
February 9, 2021
6:00 pm - 9:00 pm