“I’ll Get Right On That:” Overcoming Marketing Fatigue in the Event Industry

In today’s digital world, we are not only event industry professionals, but we are also responsible for producing and managing our content across a multitude of ever-changing platforms. An effective promotional strategy is a powerful way to grow your business, but it’s a lot of weight to carry when you must keep up with client deadlines, sales meetings, everything else that goes into running an event company, and life in general. Fortunately, you don’t need to feel overwhelmed by a laundry list of marketing tasks ever again. Julianne Smith is here to share her must-know strategies for selecting the right online channels for your business and working efficiently so you can do more with less effort. She’ll teach attendees how to avoid wasting resources, skip the “should’s,” and overcome the guilt of not doing “enough” so they can gain the most impact without spreading themselves too thin. Overcoming marketing fatigue is the key to getting event professionals back to doing what they do best - serving their clients.

Takeaways include:

• Best practices for setting marketing goals and developing strategies that align with your business direction.

• Evaluating platforms before diving in for the wrong reasons, and tips for keeping focused and avoiding “shiny object syndrome” when it comes to new features and tools.

• How (and when) to delegate promotional tasks, along with tips for hiring experts and training in-house staff.

• Strategies and tools to maximize efficiency and avoid burnout, overload and dread when it comes to promoting your brand.

WHERE: 

RADNOR VALLEY COUNTRY CLUB - 555 Sproul Rd, Villanova, PA 19085

MEET JULI

JULIANNE SMITH IS A NATIONALLY RECOGNIZED wedding accessory designer, digital media strategist and small business educator. Julianne is the owner of The Garter Girl, a stylish wedding garter design company she started in 2004, after she couldn’t find a wedding heirloom worthy of her best friend. The Garter Girl is known for stylish and meticulously handmade wedding heirlooms that are too pretty to toss. The Garter Girl and Julianne have been featured on NBC’s Today Show, Lifetime, The Knot, Martha Stewart, Brides, and Glamour as well as many top wedding magazines and blogs.

Thank you to our event Sponsor, Metropolis Passenger Logistics:

Thank you to our event partners:

*In the instance you cannot attend the event you purchased tickets for, please inform treasurer Dave Schaffer ([email protected]) before 12:00 noon on the Friday before the event, in order to cancel your registration and receive a credit toward a future NACE event. Any cancellations/refund requests made after 12:00 noon the Friday before the event will not be eligible for a ticket transfer / credit of any kind.*